About Us
About AMF Clothing
Authentic. Motivated. Fearless.
AMF Clothing is more than a fashion brand—it’s a lifestyle rooted in strength, purpose, and originality. As a Black-owned, male-led business, we exist to break molds and redefine what it means to move through the world with style and substance.
Our mission is simple: Bring stories to life—from film and videos to clothing and accessories. Every piece we create is a form of storytelling—capturing moments, movements, and messages that matter. Whether it’s on screen or in the streets, AMF is about turning real experiences into wearable art.
From babies to adults, our collections are made for everyone—every age, every gender. We believe style should be inclusive, expressive, and available to the whole family. AMF is for the bold, the creative, and anyone who wants to wear their story with pride.
Founded with a vision to inspire confidence and create space for fearless self-expression, AMF stands for Authentic. Motivated. Fearless. That’s not just our name—it’s our mindset. Each design reflects the energy, ambition, and culture of the community that raised us and the future we're building.
New products drop regularly, so be sure to check back often and stay connected. There’s always something fresh on the way—new styles, new stories, new ways to express who you are.
Whether you're rocking everyday essentials or stepping out in statement pieces, AMF Clothing blends clean design with raw edge—perfect for those who know who they are and aren’t afraid to show it.
We represent those who lead with pride, move with intention, and live unapologetically.
This is AMF. Wear it loud. Live it proud.
Our Story
AMF Clothing was born from the heart and hustle of a Black educator, filmmaker, and creative, committed to uplifting his community both inside and outside the classroom.
As someone who serves in urban education, our founder understands the power of representation. Every day, he shows up to inspire the next generation—to remind them that their voice matters, their story matters, and their style can be a statement of purpose. That same passion led to the creation of AMF Clothing.
With a background in film and video, storytelling has always been at the core of everything he does. **AMF—Authentic. Motivated. Fearless.—**is more than a brand name. It's a message to the world and a mantra for those who move with pride, purpose, and authenticity.
AMF was built to bridge worlds—where streetwear meets storytelling, where education meets empowerment, and where fashion meets freedom. Our pieces are inspired by real-life experiences, cultural roots, and the drive to push boundaries in every space we enter.
This brand is for the leaders, the dreamers, the changemakers—for anyone who dares to show up fully and unapologetically.
AMF is not just what you wear—it’s what you represent.